Paid Advertisement
SEO 
Audits &Reports
Web DevelopmentStop Wasting Budget with a Google Ads Audit That Reveals Profitability Gaps
Zenxcy Marketing provides comprehensive Google Ads audits that identify wasted spend, optimize campaign structure, and improve Quality Scores. We help eCommerce stores, SaaS companies, and local businesses maximize ROAS and fix underperforming accounts.
Get Your Google Ads Audit
Why a Professional Google Ads Audit is Critical
Many PPC accounts run on “autopilot” for years, accumulating wasted spend on irrelevant keywords, poor ad copy, and suboptimal bidding strategies. A professional audit digs deep into search query reports, campaign settings, and conversion tracking to find the leaks in your budget. We align your account structure with your business goals, integrate findings with your analytics setup, and pave the way for scalable growth.
Quick Check: Before a full audit, use our free 37-point Google Ads checklist to identify obvious errors in your current campaign settings.
What Our Google Ads Audit Covers
Campaign Structure Analysis
We review your account architecture to ensure tight keyword grouping, logical ad group segmentation, and alignment with your business objectives for maximum relevance.
Wasted Spend Identification
Analyze search term reports to identify negative keyword opportunities, exclude irrelevant traffic, and stop paying for clicks that never convert.
Quality Score Optimization
Evaluate ad copy relevance, landing page experience, and CTR to identify strategies to improve Quality Scores and lower your cost per click.
Bidding Strategy Review
Assess current bidding strategies (Manual, Smart Bidding, tCPA, tROAS) to ensure they align with your budget, conversion volume, and profitability goals.
A comprehensive Google Ads audit is the foundation of any profitable PPC strategy. We go beyond surface-level metrics to understand the “why” behind your performance. Our analysis covers conversion tracking accuracy, ad extensions utilization, device and demographic performance, and competitive benchmarking. We identify where your budget is leaking and where there are untapped opportunities for growth. Post-audit, we provide a prioritized roadmap of fixes and optimizations. When combined with CRO and landing page improvements, an audit can lead to dramatic reductions in Cost Per Acquisition. See our recovery stories in our case studies.
Ready to Fix Your Google Ads Account?
Let Zenxcy Marketing perform a deep-dive audit to stop wasted spend and improve your ROAS. We integrate audit findings with strategic consulting for long-term success.
Get Your Free Audit ConsultationFrequently Asked Questions
What is included in a Google Ads audit?
Our audit includes a full review of account structure, keyword performance, search terms, negative keyword lists, ad copy relevance, Quality Scores, bid strategies, conversion tracking setup, and landing page experiences.
How often should I audit my Google Ads account?
We recommend a comprehensive audit at least quarterly, or whenever there is a significant change in business goals, budget, or market conditions. Monthly performance reviews should supplement these deep dives.
Do I need to give you access to my account?
Yes, to perform a thorough audit, we need read-only access to your Google Ads Manager account. This allows us to see historical data, settings, and search term reports that are not visible on the surface.
Can you implement the changes after the audit?
Absolutely. The audit is the diagnostic phase. Once we identify the issues, we can move to the implementation phase, restructuring campaigns, writing new ad copy, and adjusting bids to drive performance.