Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.

Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Digital marketing plays a crucial role in growing businesses by enhancing visibility, reaching new audiences, and driving sales. Here’s how it contributes to business growth:

• Wide Reach and Global Audience
• Cost Effective
• Targeted Campaigns
• Real-Time Analytics and Adjustments
• Increased Brand Awareness
• Improved Customer Engagement
• Enhanced Lead Generation
• E-Commerce Growth
• Building a Community
• Mobile Accessibility

Paid marketing is typically faster than SEO for several key reasons:

• Instant Traffic: Paid ads can bring immediate visibility and traffic to your site as soon as the campaign goes live.
• Control Over Timing: With paid marketing, you control when and how much you want to spend to drive traffic.
• Targeting Precision: Paid marketing allows you to precisely target specific demographics, interests, and behaviors.
• No Waiting for Algorithm Changes: Paid campaigns are not impacted by search engine algorithm changes.
• Immediate Brand Exposure: With paid marketing, your brand or product appears immediately in front of potential customers.

While SEO is an essential long-term strategy for sustainable traffic, paid marketing offers immediate results, allowing you to see the impact of your campaigns much faster.

Marketing ROI (Return on Investment) is a metric used to measure the profitability and effectiveness of marketing campaigns. It calculates the return generated from marketing investments compared to the cost of those investments.

Formula: (Revenue from Marketing – Marketing Cost) / Marketing Cost × 100

For example, if you spend $1,000 on a campaign that generates $5,000 in sales, your ROI would be (($5,000 – $1,000) / $1,000) × 100 = 400% ROI.

A positive ROI indicates that your marketing efforts are profitable, while a negative ROI means you’re losing money on your campaigns.

Marketing ROAS (Return on Ad Spend) is a specific metric that measures the revenue generated for every dollar spent on advertising. Unlike ROI which considers overall profitability, ROAS focuses specifically on advertising effectiveness.

Formula: Revenue from Ads / Cost of Ads

For example, if you spend $500 on Google Ads and generate $2,500 in revenue, your ROAS would be $2,500 / $500 = 5:1 (or 500%). This means for every $1 spent on ads, you generated $5 in revenue.

Key differences from ROI:

• ROAS measures advertising efficiency only
• ROI measures overall marketing profitability including all costs
• A good ROAS ratio varies by industry but generally 4:1 or higher is considered good

Digital marketing agencies charge fees for several reasons, which generally revolve around the services and expertise they provide. Here’s a breakdown:

• Expertise & Knowledge: Specialized knowledge in various platforms, trends, algorithms, and strategies
• Time & Effort: Time spent planning, executing, and analyzing campaigns
• Tools & Resources: Premium marketing tools, software, and analytics platforms
• Custom Strategies: Tailored services for each business’s specific needs
• Ongoing Management: Continuous monitoring, adjustment, and optimization
• Creative Work: Content creation, ad design, video editing, and graphics
• Campaign Testing & Optimization: A/B testing and performance optimization
• ROI Delivery: Driving measurable results like leads, sales, or brand awareness

At Zenxcy Marketing, our onboarding process is designed to ensure a smooth transition and set clear expectations for success. Here’s how it works:

1. Initial Consultation: We start with a discovery call to understand your business goals, challenges, and target audience.
2. Strategy Development: Our team creates a customized digital marketing strategy based on your specific needs.
3. Account Setup: We set up all necessary accounts, tracking systems, and analytics tools.
4. Content Planning: Development of content calendar and campaign assets.
5. Platform Integration: Connecting your social media, website, and other digital platforms.
6. Team Introduction: Meeting your dedicated account manager and specialist team.
7. Goal Setting: Establishing KPIs and performance benchmarks.
8. Launch Preparation: Final review and preparation for campaign launch.

The entire onboarding process typically takes 1-2 weeks, depending on the complexity of your marketing needs.